+ {/* Overview */}
+
+ The Challenge
+
+ Finding web development clients the traditional way: spending 10-15 hours per week manually
+ scrolling through Google Maps, checking websites one by one, and keeping spreadsheets of
+ broken sites. Pure grunt work that could be automated.
+
+
+ Worse, the manual process was inconsistent. Good leads were missed, bad ones
+ were pursued, and there was no way to catch businesses whose websites went from working to
+ broken overnight.
+
+
+
+ {/* What We Built */}
+
+ What We Built
+
+ Mayday is an automated lead generation system that runs in the background,
+ continuously scanning local businesses and flagging opportunities the moment they appear.
+ Instead of spending hours prospecting, the agency now gets a daily digest of qualified
+ leads ready for outreach.
+
+
+
What It Does
+
+
+
~15 hours
+
Of manual work eliminated weekly
+
+
+
24/7
+
Continuous monitoring and lead discovery
+
+
+
10-15k
+
Businesses scanned monthly within budget
+
+
+
3 types
+
Intelligent lead classification and prioritization
+
+
+
+
+
+
+ The Mayday dashboard showing real-time lead discovery and classification
+
+
+
+ {/* How It Works */}
+
+ How It Works
+
+ The system automatically categorizes opportunities into three high-value lead types:
+
+
+
+
+
Fix Leads
+
+ Businesses with broken websites—SSL errors, expired hosting, parked domains.
+ The pitch: "Your site is down. I can fix it today."
+
+
+ High urgency = high close rate. These businesses are losing revenue every hour their site is broken.
+
+
+
+
+
Build Leads
+
+ Established businesses with no website at all.
+ The pitch: "Your competitors are online. You should be too."
+
+
+ Clear value proposition. These are leaving money on the table every day without a web presence.
+
+
+
+
+
Social Only
+
+ Businesses using only Facebook/Instagram as their website.
+ The pitch: "A real site builds trust and drives more business."
+
+
+ Easier sell than cold outreach. They already understand digital presence matters.
+
+
+
+ Every morning, the system delivers a CSV export with business details, contact info, and
+ exactly what's wrong with their current setup. No guesswork, just actionable leads.
+
+
+
+ {/* The Engineering */}
+
+ The Engineering
+
+ Three key design decisions make this system accurate, scalable, and cost-effective:
+
+
+
+
+
Smart Retry Logic
+
+ Progressive timeout strategy distinguishes between slow sites and broken sites. The system
+ retries with increasing timeouts before marking anything as down—eliminates false positives
+ without missing genuinely broken sites.
+
+
+
+
Adaptive Scheduling
+
+ Intelligent scan frequency based on site status. Working sites get checked weekly, broken sites
+ get adaptive monitoring, and static situations get monthly scans. Scans 10-15k businesses monthly
+ within the $200 API free tier.
+
+
+
+
Platform-Specific Detection
+
+ Pattern recognition for 15+ error types across Squarespace, GoDaddy, Wix, and other platforms.
+ The system knows exactly what's broken and provides the specific context needed for outreach.
+
+
+
The Result
+
+ Mayday eliminates 10-15 hours per week of manual prospecting work. The system
+ runs continuously in the background, scanning businesses and flagging opportunities the moment
+ they appear.
+
+
+ Daily digest of pre-qualified leads with business details, contact info, and the exact issue
+ to reference in your outreach. Broken sites, missing websites, businesses relying only on
+ social media—all categorized and ready for immediate follow-up.
+
+
+
+ What This Demonstrates
+
+
+ Building production automation requires solving real problems: false positive prevention,
+ cost-effective scaling, and accurate detection across multiple platforms. This project shows
+ our capability to design systems that work reliably in the wild, not just in demos.
+
+