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A cinematic, editorial, scroll-driven storytelling experience.

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The Keymaker

A cinematic, editorial, scroll-driven storytelling experience.

Phase 1: Foundation (Current)

Static architecture with:

  • Clean editorial layout
  • Typography-first design
  • SVG illustrations
  • Scroll-ready structure
  • No animations yet

Tech Stack

  • Next.js (App Router, Static Export)
  • TypeScript
  • Tailwind CSS (editorial tokens)
  • Inline SVG

Development

npm run dev

Open http://localhost:3000

Phase 3: Museum-Grade Polish (Complete)

Refined through subtraction:

  • Reduced all motion distances and speeds
  • Removed 6 animations that didn't serve meaning
  • Tightened typography scale and spacing
  • Scroll progression: heavy → light (Act I → Act V)
  • GPU acceleration and performance optimization
  • Mobile responsive refinements

Removed animations:

  • Subline fades (Act I, III, V)
  • Lock opening (Act IV)
  • Stagger timing (Act IV)
  • Exaggerated easing (all sections)

The site now feels: calm, confident, inevitable.

See PHASE3_REFINEMENT.md for complete audit.

Phase 4: Elite Interactions (Complete)

Behavioral teaching through interaction:

  1. Pressure-Based Scroll (Act I) - Fast scroll fades lock, slow scroll reveals it
  2. Hold-to-Reveal (Act III) - Line only forms when user stops scrolling
  3. Focus-Based (Act II) - Mouse stillness stabilizes complexity
  4. Single Click (Act IV) - User turns the key once, owns the moment
  5. Memory-Lock (Act V) - System stays "open" after completion

No UI. No instructions. Pure subconscious learning.

See INTERACTIONS.md for complete documentation.

Build

npm run build

Static site exports to /out

Design Philosophy

  • Light background (warm off-white)
  • Editorial typography (serif headlines, sans body)
  • Massive whitespace
  • Calm, confident pacing
  • Museum-quality presentation
  • No UI components feel
  • Content as artifact

Structure

Five scroll sections (acts):

  1. The Lock - Hook
  2. Complexity - Pressure
  3. Discovery - Focus
  4. The Turn - Climax
  5. Open System - Resolution

Each section has:

  • Unique ID for future GSAP targeting
  • Semantic HTML
  • Accessibility considerations
  • Mobile responsive layout

Future (Phase 2)

  • GSAP scroll-triggered animations
  • Lock/key morphing
  • Parallax effects
  • Cinematic transitions

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A cinematic, editorial, scroll-driven storytelling experience.

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